Walgreens - Pharmacy, Photo and Health & Wellness Products
Account needed to be created for store targeted geo-locations at a 15 miles radius. This had extensive targeting and custom settings to have all their southern stores applied to the account. ROAS was reflected on coupon usage and store check outs. This was a little harder to test ROAS wise due to offline marketing with the same coupon information they stated. However, they had a requirement of 50/100 spend to revenue for their online store which excluded the coupon campaign. We manage to lower their requirements to 1:2 ratio to 1:3 which then increased their monthly budgets with us.