Grammarly - Free Writing Assistant
Accounts needed to be built out by and budget needed to be split between search, display and video campaigns. Two different accounts were made for B2C users to install Chrome Extension download and other to target selective Universities. ROAS focus was CTR for extension installations & quotes with brand awareness. Average CPI was an average around $2.00 which was half the cost of Tier 1 installations. For quotes, they gave us an estimate for $1,000 per quote lead. Integrated with Salesforce we were able to generate quotes at an average of $300 per MQL.